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AMP AWARDS 2019 SHORTLIST: Unsung Industry Hero of the Year

The Unsung Industry Hero of the Year Award recognises individuals who have been setting an example to the rest of the market and whose individual achievements and approach have helped the businesses they are part of to grow and evolve.

We are delighted to announce that the 2019 shortlist includes the following individuals:

Matthew James, Precision Rehab
Matthew James’ commitment and passion are clear when he talks about the industry and what his company achieves for its customers. He is always on-hand for advice and many of his customers have become very loyal due to Matthew’s investment in them and his passion for knowing their requirements, likes and dislikes. Matthew’s ethos of customer before business has helped Precision to develop well in the past year and he is credited with securing countless loyal customers, who have helped to sustain and propel the business. Matthew’s approach to a clients’ wants as much as their needs is a shining example for the mobility sector and in this way he is certainly playing his part in driving trends.

Barry Reeve, Unique Mobility
Quite simply, Barry Reeve is described by his colleagues as a ‘true legend’ and ‘king of car adaptations’. He is clearly an extremely valued member of Unique Mobility and has proven over recent months that at heart he is an innovator with razor sharp business acumen. Aside from going the extra mile to ensure customers are completely satisfied with their products, Barry is continually thinking of ways to drive the dealership forward. Following a company-wide rebranding exercise which he led, Barry has played a vital role in the set-up of Unique’s new adaptations facility, which has extended the business’s reach further east. Through his various initiatives, Barry is making Unique more resistant to market challenges every day.

Wayne Greet, Middletons
Wayne Greet works tirelessly for Middletons, covering many aspects of the business from front of house sales, motivation of staff to back office marketing and media aspects. He has brought on and promoted many staff members, including internal employees, sales staff and field agents. In this way he has been crucial to finding quality staff to sustain and fuel Middletons’ rapid expansion. Wayne is also instrumental in the opening of new showrooms, having a hand in each and every store opening from conception to opening day. He is playing an integral part in one of the most exciting growth stories of the mobility retail industry and is a well-respected talent among his peers.

Darren Macey, Lifestyle & Mobility
Darren Macey is a jewel in Lifestyle & Mobility’s crown. Its Southend branch has gone from strength to strength under Darren’s inspired leadership. He balances strong ethical professionalism with excellent interpersonal skills with staff and customers alike. It is no coincidence that Lifestyle & Mobility is now one of the leading mobility firms on the South Coast and is carving a respected national name. He has helped to reinvigorate the retailer by implementing new technologies and processes and helped to flipped the firm around to become one of the most forward-thinking, innovative and successful companies in the industry. Darren has been an excellent mentor to young staff and ensures they are always trained, engaged and energised.

Gareth Carnegie, Middletons
Gareth Carnegie is regarded as the ‘go-to guy’ at Middletons. One of his colleagues notes how he has previously been sat next to Gareth for full days and his phone has rung non-stop with staff calling with queries. Despite a mountain of work, Gareth gets back to every single query and colleagues cannot remember the last time he took a day off work. Always on-hand to help, Gareth is a kind, generous and highly respected area manager who deserves appreciation and recognition, his colleagues believe. In a growing business like Middletons, it is important to have exemplary leaders for staff to look to and Gareth has shown time and again this year that he is a fundamental part of the retailer’s day-to-day operations.

The 2019 AMP Awards ceremony takes place on Monday 21 October at The Dressler, 113 Chancery Ln in London. It is free to attend for dealers. To register your interest, email

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